About Us
Clean Meat Hoax is an informal group of animal rights scholars and activists concerned about the ways in which so-called "Clean" or cellular meats are being used to attack animal advocacy and to strengthen the meat industry's long-term strategy of creating a diverse "protein market" that includes meat from live animals. Though we initially had hopes that Clean Meat might be part of the solution to the many ethical and ecological problems with animal agriculture, we now believe it to be a distraction from the fundamental issues, papering over the problem of human mass violence against animals, and obscuring the urgent need for a plant-based human diet.
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